Zara: The Real Reason why Brand Never Spends Millions on Advertising

Sinopsis del libro

Introduction to the Zara Phenomenon Zara is one of the most iconic brands in the fashion world. Founded in 1975 by Amancio Ortega and Rosalía Mera in La Coruña, Spain, it quickly became one of the pillars of the Inditex group , which today includes other brands such as Massimo Dutti , Pull&Bear and Bershka . Zara not…