VOLKSWAGEN: HOW THE BRAND OVERCAME ONE OF THE INDUSTRY'S BIGGEST SCANDALS WITHOUT LOSING RELEVANCE

Sinopsis del libro

The Rise of Volkswagen — The Brand That Conquered the World Volkswagen, one of the most globally recognized automotive brands, has a history of success that stretches back more than 80 years. Founded in Germany in 1937, the brand quickly established itself in the market due to its commitment to quality, innovation…