Visibility Under Algorithmic Governance
Corporate Strategy When Social Platforms Control Brand Reach and Revenue
Sinopsis del libro
Social media algorithms now function as gatekeepers to market access. Brands that once relied on organic reach face systematic suppression unless they align with platform economics. This shift transfers pricing power from advertisers to intermediaries, creating structural dependency that reshapes how companies…
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ISBN9783565602681
SKUBW9783565602681
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