UNIVERSAL STUDIOS: HOW THE BRAND HAS MAINTAINED ITS RELEVANCE IN CINEMA FOR OVER 100 YEARS

Sinopsis del libro

The Birth of an Empire Introduction to the Legacy of Universal Studios The history of Universal Studios begins in 1912, when Carl Laemmle , a German immigrant turned film entrepreneur, founded Universal Pictures. At the time, cinema was still a novelty, and movies were seen as an affordable form of entertainment for…