The Figure of the Author in a Global Context
a case study of Gabriel García Márquez and his authorial brand
Sinopsis del libro
Throughout the history of the publishing industry, the figure of the author has undergone major transformations. The modernization and development of consumer societies enabled the marketing and promotion of authors as true brands. The purpose of this book is to analyze the life and work of Gabriel García Márquez and…
Publicación2021
IdiomaEspañol
ISBN9786559567478
SKUBW9786559567478
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