The Beer Monopoly
How brewers bought and built for world domination
Sinopsis del libro
How could a small Belgian brewer become the world's largest brewing group within two decades? Interbrew's transformation into InBev and then into Anheuser-Busch InBev (AB-InBev) is emblematic of the race for unchallenged market domination between the world's four biggest brewing companies. The Beer Monopoly explores…
Publicación2016
IdiomaEspañol
ISBN9783418009155
SKUBW9783418009155
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