eBookPortada: The Beer Monopoly

The Beer Monopoly

How brewers bought and built for world domination

ISBN9783418009155
AutorIna Verstl, Ernst Faltermeier
Marca / SelloFachverlag Hans Carl
IdiomaEspañol
Fecha de edición2016

Sinopsis del libro

How could a small Belgian brewer become the world's largest brewing group within two decades? Interbrew's transformation into InBev and then into Anheuser-Busch InBev (AB-InBev) is emblematic of the race for unchallenged market domination between the world's four biggest brewing companies. The Beer Monopoly explores…

Publicación2016
IdiomaEspañol
ISBN9783418009155
SKUBW9783418009155

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