STARBUCKS: HOW THE COMPANY CREATED A SOCIAL RITUAL AROUND COFFEE

Sinopsis del libro

THE EMERGENCE OF COFFEE AS A SOCIAL RITUAL Starbucks is more than just a coffee chain; it is an intrinsic part of modern global culture, a symbol of social consumerism that transcends the simple act of drinking coffee. The key to the success of this global giant lies in the way it has managed to transform the simple…