PEPSI: THE SECRET OF THE SILENT RIVALRY THAT SHAPED THE BRAND

Sinopsis del libro

The Origins of Pepsi: A Humble Beginning and a Big Dream The story of Pepsi begins in a small pharmacy laboratory in the late 19th century. Like Coca-Cola, Pepsi began as a medicinal tonic. The brand's creator, Caleb Bradham, was a pharmacist from North Carolina who dreamed of developing a refreshing drink that would…