NIKE: THE SECRET TO BRAND INVOLVEMENT WITH ATHLETES BEFORE THEY BECAME LEGENDS

Sinopsis del libro

The Founding of a Legend – Nike's Origins and Phil Knight's Vision Nike didn't come about overnight. Its journey began in the 1960s with a young man named Phil Knight, who, alongside his mentor Bill Bowerman , found the ideal space to revolutionize the world of sports. Phil Knight, then an MBA student at Stanford…