MERCEDES-BENZ: THE INFLUENCE OF THE SECRET CODES OF THE ARISTOCRACY ON BRAND IDENTITY

Sinopsis del libro

The Making of a Legend - The Founding of Mercedes-Benz and its Early Influences The history of Mercedes-Benz is inextricably linked to the mobility revolution and the luxury associated with its name. With origins dating back to the 19th century, the brand emerged as a symbol of excellence, innovation and prestige. But…