Incremental Surrender: Compliance Psychology of the Foot-in-the-Door Technique

Sinopsis del libro

How do you convince a perfectly rational human being to hand over their life savings to a stranger, or sign up for an exhausting, multi-year volunteer commitment? You do not ask for the massive sacrifice upfront. Instead, you deploy the most insidious, incremental weapon in behavioral psychology: the Foot-in-the-Door…