Growth Turns Away From Crowded Arenas
Decision makers using competitive strategy to shift resources toward untapped customers
Sinopsis del libro
Competitive strategy often becomes a ritual of comparison: better pricing, faster launches, sharper positioning. This book looks at the moment when those comparisons stop guiding growth and start trapping resources. It examines the internal mechanics behind market-creating decisions. Portfolio focus, customer…
Publicación2026
IdiomaEspañol
ISBN9783565480883
SKUBW9783565480883
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