Ferrero (Nutella, Kinder, etc.): Somo a family cultura of the company influences its products

Sinopsis del libro

The Origin of Ferrero and Family Culture The story of Ferrero begins in 1946, when Pietro Ferrero, a small confectioner from Alba, in the Piedmont region of Italy, decided to turn his passion for sweets into a business. What started as a small family bakery soon became one of the largest food empires in the world.…