FERRARI: THE SECRET OF EXCLUSIVITY THAT KEEPS THE BRAND AT THE TOP OF LUXURY.

Sinopsis del libro

The Birth of a Myth: The Founding of Ferrari Ferrari was born from a passion for speed and precision. Founded by Enzo Ferrari in 1939, initially as Auto Avio Costruzioni, the company was an extension of Enzo's love of motor racing. During the 1940s, the Ferrari brand was shaped by its presence on the racetrack and…