Decisions Tilt Before Anyone Notices
Persuasion psychology guides marketing teams toward ethical choice architecture
Sinopsis del libro
Persuasion psychology sits inside every marketing decision before a campaign becomes visible. Buyers rarely move through pure logic; they move through cues, context, timing, authority, and perceived risk. This book examines influence as a business system rather than a bag of tricks. It connects reciprocity, social…
Publicación2026
IdiomaEspañol
ISBN9783565482894
SKUBW9783565482894
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