COCA-COLA: HOW THE SECRET FORMULA BECAME ONE OF THE BIGGEST CORPORATE MYTHS

Sinopsis del libro

The Rise of a Legend In 1886, John Stith Pemberton , an Atlanta pharmacist, created a medicinal elixir that was intended to cure a variety of ailments, including headaches and fatigue. This elixir eventually evolved into Coca-Cola, the drink that would dominate global markets and become one of the world's most iconic…