AMAZON: THE PSYCHOLOGY BEHIND JEFF BEZOS' OBSESSION WITH CUSTOMER EXPERIENCE

Sinopsis del libro

The Genesis of an Obsession Jeff Bezos, founder of Amazon , didn't start his journey with the intention of creating the world's largest retail company. In 1994, he left a stable job on Wall Street to pursue a vision: creating an online bookstore. However, what started as a simple bookstore quickly grew into something…