Adidas: How the rivalry with Puma shaped the brand's identity

Sinopsis del libro

Adidas Origins and Historical Context The story of Adidas begins in a small town in Germany called Herzogenaurach , a place that, despite its modest size, played a monumental role in the creation of two of the world's biggest sports brands: Adidas and Puma. To understand how this rivalry shaped Adidas' identity, it is…